International Marketing Country Report

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PROJECT OBJECTIVES FOR PART 2
The learning objectives for this part of country report are designed to:
provide you with the opportunity to research and analyse the market feasibility of the country chosen with respect to the product ;

• enable you and your team members to formulate an international marketing strategy for your product involving the 4 Ps of Marketing;


• apply budgeting and forecasting skills


• Effectively reinforce key concepts covered in this course and other related courses;


• stimulate you to expand your learning capabilities and widen your horizons through the research required to complete the project.

General Instructions –

1.  The country chosen and the product will remain the same as the previous semester.

2.  The report may have up to 2 exhibits. Each exhibit should clearly state its sources and be referred to in the text of the report. Also, the relevance of each exhibit and the conclusions to be drawn from it should also be clearly stated in the text of the report. Use APA style for references. Please ensure that the source is provided for all data in a properly referenced/cited manner.