should Nike company change its business startegy in USA in order to cope with their competitors such as Adidas to raise their market share

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Executive Summary:

The purpose of this assignment is to learn about strategy and strategic management by comparing thestrategies of two companies from the same industry. The strategies of Nike and Adidas have beencompared from the textile industry. Nike and Adidas both specialize in footwear, apparel and accessoriesand their competition is intense as Nike is the market leader and Adidas is the market challenger. Thetopics in this assignment cover critical incidents of both Nike and Adidas that occurred in the past and thecomparison between both their strategies as well their future plans. This assignment shows us theinfluence the strategy has on the success or failure of companies and how companies craft sustainablestrategies that help them to retain their position in the market.