Operation’s Decision

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Competitor in the Industry

The consumption of microwavable food products in the existing market has shown a substantial growth potential. The primary reason is that the families bearing dual wage earning parents while bringing more disposable house hold income.  The dual working parents or where mothers work have very less time to cook and these microwavable meals are most convenient. Also, another reason for increasing demand for such type of meals is that they provide healthy option containing substantial quantity of nutrition and fewer calories. The two competitors in the aforesaid industry are Lean Cuisine and Healthy Choice. The earlier one was founded in 1981 which is a subsidiary of Nestle Company having market share for countries like US, Canada and Australia. The latter one was established in 1989. It is among the largest frozen food companies whose market segment is segregated through basic elements such as behavioral, psychographic and profile.

Assume that the low-calorie frozen, microwavable food company from Assignments 1 and 2 wants to expand and has to make some long-term capital budgeting decisions. The company is currently facing increases in the costs of major ingredients.Use the Internet to research government policies and regulation.
1:Outline a plan that managers in the low-calorie, frozen microwaveable food company could follow in anticipation of raising prices when selecting pricing strategies for making their products response to a change in price less elastic. Provide a rationale for your response.
2:Examine the major effects that government policies have on production and employment. Predict the potential effects that government policies could have on your company.
3:Determine whether or not government regulation to ensure fairness in the low-calorie, frozen microwavable food industry is needed. Cite the major reasons for government involvement in a market economy. Provide two (2) examples of government involvement in a similar market economy to support your response.
4:Examine the major complexities that would arise under expansion via capital projects. Propose key actions that the company could take in order to prevent or address these complexities.
5:Suggest the substantive manner in which the company could create a convergence between the interests of stockholders and managers. Indicate the most likely impact to profitability of such a convergence. Provide two (2) examples of instances that support your response.