Airline and Airport Operations Management

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Within the industry sector that you are studying, select a company/ organisation of your
choice. For this chosen case
1. Briefly introduce the company/ organisation.
2. Identify and explain the product/service they provide, paying attention to core and
supplementary service as well as tangible and intangible elements.
3. Using segmentation principles identify and explain the target markets for your chosen
case, based on a discussion of the product and the promotion that is undertaken by
your chosen company/ organisation. You must be able to identify and discuss at least
two different target markets, so choose your case wisely.
4. Select two current key drivers of external change and evaluate how they may affect
the service provision of your chosen company/ organisation, with a particular focus on
product and promotion.

British or emirate airlines as idea