Project - Why Google should purchase a car company instead of starting one from scratch.
In this project you will participate in a real-world experience evaluating a new business investment. You will form two-three person teams. Each team will select a publicly traded company, decide on a new business investment for the company, prepare analyses to support their decision to invest the company’s funds in this new business investment and present your results in a multimedia presentation. Your presentation will be 2-3 pages.
Each team should present a comprehensive summary of the analyses of the new business investment as if this was to be presented to the CEO or other executive decision-maker of the company. It should take into consideration that the company has limited resources to fund new capital ventures and this presentation is the selling platform of their hard work.
For your team business proposal supported by financial analysis, you may want to locate company ratios and also calculate industry ratios. To calculate industry ratios, examine the company ratios for the top five peer companies. For each critical ratio (profitability return on margin), calculate the average across the 5 companies to arrive at an informed estimate for the industry. To find 5 peers, you might use a Company reports identifying Top Competitors (from Business Source Complete; Mint Global databases) or Major Companies (From IBISWorld database).
Each team should present a comprehensive summary of the analyses of the new business investment as if this was to be presented to the CEO or other executive decision-maker of the company. It should take into consideration that the company has limited resources to fund new capital ventures and this presentation is the selling platform of their hard work.
For your team business proposal supported by financial analysis, you may want to locate company ratios and also calculate industry ratios. To calculate industry ratios, examine the company ratios for the top five peer companies. For each critical ratio (profitability return on margin), calculate the average across the 5 companies to arrive at an informed estimate for the industry. To find 5 peers, you might use a Company reports identifying Top Competitors (from Business Source Complete; Mint Global databases) or Major Companies (From IBISWorld database).
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