Mini Case Jet Blue Corporation

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This assignment is for an MBA class: Strategic Management. Please see attachment for requirements for the assignment. This is only a mini-case and would like it to be done on Jet Blue Corporation
Your Assignment
For this assignment, you will complete a mini case study.
This is a practice case study in preparation for Assignment 7a: Final Project.
Before sending a document to your faculty member, be sure to include your name and the title of the assignment at the top of the document. When you save the document, include your last name, first name, and assignment title in the filename (e.g., ***).
Steps
1. Complete the assigned readings for this unit. Also review the Format For Mini Case Study in Materials below.
2. In a Microsoft Word document, complete a mini case study in at least five pages that does the following:
• Must either be on Hershey or the company you selected at the end of Unit 1. If you find the company you chose lacking in information or more difficult than you expected, consider Hershey, since it is rather straight forward as a study.
• Follows the guidelines in Format For Mini Case Study and includes written answers to the material covered in the assigned PowerPoints.
• Follows the directions on "How to Prepare and Present a Case Analysis" on p.357 in the David text.
• The analysis does not repeat existing material or numbers from the text or other cases. The analysis is your original interpretation of the case data and includes updated data from outside research you conducted.
• The answers are at least five typed pages in length. This is not a PowerPoint paper but a written essay of analysis explaining your thoughts in sentence and paragraph structure.
• Follows the guidelines provided byThe Strategy Club text supplied by www.strategyclub.com. Use them to develop graphs and a SWOT analysis. Write your paper answering all of the six points.
• Uses MLA format with works cited.
FORMAT FOR MINI CASE STUDY

The perspective for this presentation must be as an outside consultant presenting to the Board of Directors of the company in the case study. Please note: do not regurgitate existing/known data the Board would already be aware of. This is not a report of interesting facts or historical data, Comments have to be interpretative not a reiteration of details noted in the case. Answer the following in your written report.
1. Key Industry Dynamics from External Audit
Highlight the most salient external trends, threats, observations, implications, conclusions, impacting issues, etc. relating to the historical development, current situation and future forecasts for the industry the company primarily competes that could impact future performance of the company. Make all points relevant to the industry the firm competes. Note: there should not be any numbers/figures. The material comes from the data you generated from your external audit/analysis of the firm.
2. Key Company Dynamics from Internal Audit
Highlight the most salient internal important issues, etc. relating to current situation for the company in the case study that will impact its future financial performance or success. Note: there should not be any numbers/figures. The material comes from the data you generated in the internal audit/analysis of the firm.
3. SWOT Analysis ( attach SWOT material)
Identify key strengths, opportunities, weaknesses and threats for the company
DO NOT REPEAT CHART FORM OF FIGURE 6-3.
• Strengths
List 2-4 bullet points of key, major, relevant strengths for company
• Weaknesses
List 2-4 bullet points of key, major, relevant weaknesses for company
• Opportunities
List 2-4 bullet points of key, major, relevant opportunities for company
• Threats
List 2-4 bullet points of key, major, relevant threats for company
4. Key Strategic Implications
List only those most important implications (aka conclusions) from a strategic (top management) viewpoint identified from the data you generated in 1-3 above.
5. Key Strategic Issue (1 succinct bullet point) & Rationale
Identify the one (1) major, key strategic issue in case w/supporting rationale.
6. Strategic Recommendation (1 succinct statement) & Rationale
List the specific recommendation to solve the key strategic issue w/supporting rationale