Exploring Marketing Strategies that Brand an Retail Organization as Environmentally Friendly

Table of Contents
Section 1: Foundation of the Study 1
Background of the Problem 1
Problem Statement 3
Purpose Statement 3
Nature of the Study 4
Research Question 5
Interview Questions 5
Conceptual Framework 6
Operational Definitions 7
Assumptions, Limitations, and Delimitations 8
Assumptions 8
Limitations 9
Delimitations 9
Significance of the Study 10
Contribution to Business Practice 10
Implications for Social Change 11
A Review of the Professional and Academic Literature 12
Environmentally-Friendly Marketing Strategies 16
Organizational Culture and Environmentally-Friendly Marketing 23
Governmental Pressure for Environmentally-friendly Marketing 24
Greenwashing 25
Environmentally-Friendly Marketing Strategies and Customer Satisfaction 28
Transition and Summary 34
Section 2: The Project 36
Purpose Statement 36
Role of the Researcher 37
Participants 38
Research Method and Design 40
Research Design 41
Population and Sampling 42
Ethical Research 44
Data Collection Instruments 45
Data Collection Technique 46
Data Organization Techniques 48
Data Analysis 49
Reliability and Validity 50
Credibility 50
Transferability 51
Confirmability. 51
Transition and Summary 52
References 53