Description:
1.) In general, what are the pros and cons of being the first to enter a market?
2.) Followers to market (sometimes called second movers). The costs and risks are usually very different. Do firms sometimes choose to usually utilize only one of the approaches? Would this impact the potential shareholder view of the attractiveness of the stock?
1.) In general, what are the pros and cons of being the first to enter a market?
2.) Followers to market (sometimes called second movers). The costs and risks are usually very different. Do firms sometimes choose to usually utilize only one of the approaches? Would this impact the potential shareholder view of the attractiveness of the stock?
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