Analytics for Marketing

Description:
The data provided is related with direct marketing campaigns (phone calls) of a retail bank. The goal is to identify the key relationship between marketing campaigns and subscribing a term
deposit.

Q1 (30%): What are associations between variables? Find some reasonable ways to present the associations using summary statistic and graphical approaches.

Q2 (30%): Use several suitable statistical tests to examine the associations between variables.

Statistical analytic software such as R studio/SPSS, are required to present the findings and associations identified for Q1 and Q2.

I have attached the course work brief for your convenience