One Pager Conceptual Frame work

Below please find the outline of the One Pager (which is the correct terminology) to help you outline your framework for the dissertation proposal. 

A "one-pager", i.e., a one page (and I mean one page!!!) conceptual framework - you can do this in bullet point format: 

 Who you are, the name of your company and what it does (e.g., we manufacture chocolate and supply to ice cream manufacturers), a brief history - and what you do (your position and area of responsibility 

 The problem - in specific and concise terms (e.g., sales have been decling consistently for the past few years due to increased and aggressive competition - or we do not have a marketing strategy, or; the changing nature of the market in which we operate has impacted directly on our business and we are unsure as to how we should handle things) 

Note: My main concern is understanding the nature and extent of the problem - it is not a lenghty discussion on the history of your organisation, etc, etc. 

 Next you should provide me with an indication as to "how" you intend approaching the problem - i.e., the research objectives and your conceptual ideas and proposal for researching the problem (i.e., my conceptual thinking at this stage is to conduct a survey of .....- using a questionnaire as the research instrument, etc, etc) 

 Finally, tell me what your expected outcome will be - i.e., what you hope to achieve from your dissertation (e.g., I hope to develop a marketing communications model or a marketing strategy that will enable my company to connect more effectively with our customers) 

Once you have submitted your "one-pager" your Internal Examiner will have a reasonable idea as to where you intend going on your journey and he will then either make suggestions / recommendations, etc and only then request that you submit a formal proposal and provide you with guidelines in this regard.